ABOUT
Welcome to Drink Different.
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Our goal is to provide you with great wine. That's first. We've spent over a decade in the wine industry doing just that, in restaurants and bars in major cities and destinations across the country. Now we'd like to bring that service direct to you. This isn't a fancy-marketed wine club, there will be no points system established, nor will there be any algorithmic predictions to guide you or us. We won't sell you mass-produced wines, cheesy-marketed wines, or wines that try to obscure their natural flavor or unique provenance.
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For those who want to learn about wine, about soil types and climatic shifts, vinification techniques and aging requirements, best practices for storing and enjoying wine, we will provide you with all those tools and more. For those who simply want to drink exciting, amazing, hard-to-find wines, wines from incredible producers you'd be lucky to call your friend, you are equally welcome here.
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For two years we ran a subscription wine club, showcasing"lesser known" varietals, indigenous, for the most part, to South and Central Europe. Now our selections are available exclusively through our newsletter, with the same passion for these often ancient varietals, cultivated over centuries, frequently in the same climate and soil type in which they are still cultivated today—wines, therefore, of impressive tradition. We are also increasingly focused on events, curating wines for corporate gatherings, private dinners,large social events, and more.
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For many of you, if you go to your local wine shop, whether a big grocery store or small corner market, you will not find many of these wines on the shelves. This is frustrating... but also exciting! It is our goal at Drink Different to showcase these lesser-known gems, and to hopefully cultivate in you a similar passion for these wines.
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Just as the foodie revolution has changed the way we dine, so too is there a burgeoning revolution to change the way we drink wine. This is not your father's, or mother's, or grandparents', wine company. The market gatekeepers of the past have zero bearing on the wines we select. As such, these wines are still very much under-the-radar, which, although being in some ways unfortunate for their growers and vintners (who deserve to be making far more money), has the secondary effect of being immensely affordable for their level of outstanding quality. This will change in time, and we hope to be a part of that change.
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So drink up! Experience all that the world of wine has to offer. Drink Different.
CELLAR INQUIRIES
We are happy to assist with starting or expanding personal wine collections. Cellar consultations can range from extensive research and purchasing, to small acquisitions and specific allocations. Please contact us with any inquiries. Pricing will vary with size and type of acquisition.
A BIT ABOUT OUR FOUNDER
Jeff Lennon has worked as a server, bartender, sommelier and wine director over more than a decade in the restaurant industry. He’s sold wine, at establishments large and small, in San Francisco, Portland, OR, and New York City, as well as Jackson, WY, and Tahoe, CA. He likes wine. And he likes to share what he likes. It’s pretty simple.
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Many people have helped with this project, so if you raise a glass, be sure to raise it to them as well. Cheers!